Monday, 14 October 2019

Marketing a book series: initial insights

It has been a month since the release of The Breath of Earth, the third book in my Frozen World Antarctic sci-fi saga, and though I am not a metadata whiz like many of my fellow indie authors, I can share two observations:

1. The amount of sales and KU page reads for the whole series has definitely jump-started.

2. I see the most dramatic increase in the sales of book 2.

Part of it is no doubt thanks to reader-funneling after a free book promo for book 1 (The Last Outpost) which I ran on the release of book 3. However, even taking this into account, the read-through from book 1 to book 2 has definitely increased with the release of book 3, even though book 3 hasn't made any substantial waves yet.

Which brings me to the following conclusion, which might or might not be accurate:

Readers are more eager to keep reading when they see an actual ongoing series, not just a book and a sequel.

Psychologically, I know this is definitely true for me as a reader. When I read the first book in a series and like it, I'm more motivated to keep going with the next books in the series if I see I have a lot to look forward to, and the more the better. Therefore, you could argue that the very existence of book 3 is prompting me to buy/read book 2, even though it will be a while before I get to book 3 yet.

All this tallies with the advice to indie authors to not even bother doing much marketing for a series until at least three books are out.

Bottom line: keep writing and getting those books out there! The books in a series work as a team, promoting each other and making it easier for you to make sales.

Also check out this excellent article, How to Launch and Promote a New Book That's Part of a Series

Wednesday, 2 October 2019

Author interview on Paul's Fantasy Writings


In perfect timing with my latest release, I've been granted the honor of an interview on Paul's Fantasy Writings. Pop over and check it out:

The Breath of Earth (the third instalment in The Frozen World series) is your most recent book. What would you like readers to gain or learn from the story?
What is your next book called and when will it be released?

The entire Frozen World series is in the sub-genre of what can be defined as environmental science fiction. It tells about a near-utopian society of the Anai, an isolated tribe living in a warm microclimate pocket in Antarctica. The themes, or rather the universal questions of these stories, revolve around humankind and its relations with nature. Namely, can people coexist with nature without despoiling it? Can the desire to do right and preserve the world we live in overcome greed and power struggles? What are some things one is never justified in doing, not even in the name of survival?
I am currently outlining the next book in the Frozen World series. It will be titled The Bloodthirst Gene, and it will explore the question of whether violence is a necessary trait for human survival. It will also, of course, include elements from the previous books in the series: an Antarctic setting, a dystopian world, and an oasis of harmony between man and nature.