Thursday, 20 June 2019

Making it as an author: diversify your strategies

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Making it as an author (however you define "making it") can be a twisting, steep path, and if you ask established authors to tell their success stories, their breakthroughs, you'll likely hear very different tales as to what finally got the snowball rolling for each of them. One thing all the stories are almost guaranteed to have in common, however, is persistence - nobody has succeeded by quitting yet, as far as I know!

This doesn't mean, however, that you should just keep going on doing the same old thing, the same old way. That would be like banging into the wall again and again, insisting that there MUST be a door. That's probably true - but the door might be a few steps away, and you need to make those steps to find it!

Stepping back and taking a break for a while might be necessary for your mental health. I had once reached a point when my fingers would shake and my heart would race whenever I sat down to check my email, and when I attempted to write, my eyes would just roll back in my head and I'd doze off (even if it was midmorning). I had been running on an empty battery for too long and I was exhausted. It took some good sober reassessment (and plenty of paperbacks and yarn) to help me recover.

Next, ask yourself some questions:

1. Have I chosen the right genre? Of course, when it comes to book genres, there is no right or wrong, but some genres are more niche than others. I don't suggest that you write something which does not inspire you, because that won't work, but maybe you have a way to tweak your writing to match a more popular genre.

For example, when I began promoting my Viking era novel, The Greenlanders, I discovered that had I included more romance in the plot, I could have gotten into the historical romance category, which has more voracious readers than just historical fiction.

2. Have I delivered the best product I possibly can? I realize this is a tricky one, because the perfect is the enemy of the good. There's literally no end to the amount of money you can pour into a book, including editing, cover design, formatting, and marketing. So set a reasonable budget and work within it.

You can also publish on no budget at all, despite what some literary snobs would have you believe. It will just take more time because you'll likely have to swap services with other people and/or do a lot yourself. I know of an author who doesn't even read their first draft - it just goes straight to the editor, but that's an exception. Most of us don't have enough money to pay an editor for taking care of a messy early draft.

3. Have I chosen the right publishing strategy? If you have been querying, consider the responses you got so far. If you only get form rejections, it might be time to tweak your query letter. If you get feedback along the lines of "I like it, but this will never sell" consider that traditional publishing is a conservative world, and also that many rejected authors have gone on to succeed as indies.

If you are an indie, consider whether you are locked onto ways and means that don't work, or don't work as well as you'd like. Do you try and try to get a BookBub ad, and get frustrated when you fail? Do you expend a lot of energy on blog tours that don't really help you get sales? Do you leave your books in KDP Select by default because exploring the possibilities of wide distribution seems daunting, or because it's easier than logging in and opting to check out of the program?

4. Am I still enjoying this? Writers are very often introverted people, which doesn't work to our advantage when it comes to marketing and PR, but there must still be some solid kernel of enjoyment left in this whole thing, or you won't be able to go on.

It must still be, at the core, about the writing, telling your story, creating your world. So make mental space for that. Read some really good books, put on some inspiring music. Exercise your creativity in other ways - plant a garden, cook, do crafts. Take walks. Connect with nature. Throw expectations out of the window - if someone is telling you it's no use if you don't manage to bang out two full-length novels each year, tell them to get lost. Guard that inner core of joy and creativity in your writing, because that's your biggest long-term asset.

Monday, 3 June 2019

Reaching new readers in the Asian market


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Have you ever asked yourself, "How on earth will I reach readers with so many indie authors out there?"

It's true that the indie book market is so vast that trying to stand out seems almost impossible, with literally millions of titles being published each year. You might find yourself getting desperate, envying those folks who had jumped on the bandwagon earlier, when competition was less aggressive and Amazon's algorithms were easier to game.

Here's the good news, though: there might be a lot more authors to compete with these days, but there are also more readers - and not all of them on Amazon.

At the beginning of the indie author boom, it was obvious that the target audience is English speaking and Western, primarily in the US, Canada, the UK, Australia and, to a lesser extent, Europe.

These days, however, many countries in Asia and the Far East are going through a rapid process of globalization, technological advancement, and economical development. They are avid consumers of online content, primarily on mobile, and many of them speak and read English fluently. This means the pie is growing apace - there's a whole new market of potential readers for us. Hurray!

There are now over 800 million Internet users in China and over 500 million in India. You can bet some of these people, like everywhere in the world, can appreciate a good story. Can you imagine how fantastic it would be to reach even a fraction of them and have your books before such a huge fresh audience?

A popular reading medium is book serialization through platforms on which users pay a small fee to unlock subsequent chapters or the whole novel. The system is made sustainable thanks to sheer numbers of users, and popular authors can find a very nice income stream there. If this reminds you of Amazon's Kindle Unlimited, it's because there's definitely some similarity - but the beauty of it is that this is an audience largely unreached by Amazon.

I first became aware of this market through my collaboration with Nyoibo Studio, an imprint of Jianlai Global - an international digital publisher based in China and, more recently, the US. They have started out by bringing translated Chinese novels (usually extra long ones) to an English-speaking audience, which I thought was pretty exciting.

So when I heard of their new project of signing up novels originally written in English, I decided to enroll at once. I had a few books which I had sitting in Kindle Unlimited for a couple of years, without any significant benefit. I had decided to pull them out of KDP Select and go wide. And what could be wider than a whole new market?

Here's what made this a very easy decision for me:

1. There is zero risk. That's the most important thing for me - there is literally nothing to lose and everything to gain. The authors do not pay any fees to enroll and are not required to give up any book rights. You remain free to publish your work elsewhere, and your only limitation is the inability to partake in the KDP Select program (but, as I said, I had already decided to go wide anyway).

2. The absolute straightforwardness and transparency of the process. Authors who choose to enroll sign a clear, no-nonsense contract that covers their share of the royalties, payment thresholds, any legal liabilities, copyright issues, etc. The company takes book rights very seriously and will never distribute any content without the author's permission.

3. My inner knowledge of how the company works - I knew that it is honest, legitimate, and makes money off readers, not authors (so you won't have to dodge all sorts of offers of author services, promotion packages, etc).

4. The possibility of being translated into Chinese if your book is especially popular. For me, this is really the cherry on top. I'd love to reach such an enormous audience in its native language.

The English language novel project is launching now, and I am sharing this knowledge with you because I genuinely want to see my fellow indie authors succeed. Nothing will make me happier than getting a message from some of you a little down the road, saying "Hey, I signed up for that project you mentioned and have tapped into a new crowd of overseas fans."

To read more about the project and find out if your work is eligible for participation, visit Jianlai Global's website here, or contact me directly. I would be happy to chat and answer any questions you might have.