I decided to write this post in order to raise awareness of Payhip, a direct sales website which, in my opinion, has great potential for increasing authors' independence.
Payhip is by far the easiest and most convenient platform for selling digital books online I have encountered so far. It's neat, simple and quick; it allows you to set any price with no restrictions, including permafree; it enables you to instantly generate coupons for any or all of your products. And there's very little interference - just upload your product file and a cover image, insert a description, and you're good to go.
And the best part? It only takes a 5% commission, compared to Amazon, where you can get at most 70%. And you get paid by PayPal instantly, every time someone makes a purchase. There's no waiting or threshold sums. This is the most author-friendly arrangement I know.
I realize that Payhip isn't a mainstream book retailer, but if you have a good-sized platform, and don't opt to have your book enrolled in KDP Select, you can advertise your Payhip sales page through your blog, social media and newsletter, and entice readers to buy from there by setting a slightly lower price on Payhip than on Amazon. You can also mention that by choosing Payhip as their purchase website, they make sure more money comes directly to you, rather than to the Amazon Godzilla.
Naturally, on Amazon you can have both your digital and your print book conveniently together on the same product page, but if the bulk of your sales comes from ebooks, as it does for most indie authors, this is not very significant.
We can all help make Payhip more popular by choosing to support authors we love by buying books from them via Payhip, bypassing Amazon and the thick slice of pie it gets from our book sales.
Also check out (on Payhip, of course) my free ebook, Writing Tips for Busy People.